Primero Primera

The name of the hotel, Primero Primera, comes from the history of the family that owns it, which has lived on the first floor of the building since 1955. The Pérez-Sala family renovated all of the spaces in 2011, keeping the original structure for a perfect combination of tradition and modernity. A timeless, chic style very much in tune with Barcelona, can be seen in every nook and cranny of this 30 room hotel.

Following interesting exchanges over time, the family contacted me to help them potentiate what they have built overtime.

Brand Positioning:

• Communication and Branding

  • Website content analysis

  • Guest communication

  • Social Media guidance

  • Music guidance

  • Influencers management

• Design supports—briefing to production

  • City Maps

  • Room directories & Menus

  • Brand features