For 15 years, I have been managing cultural, luxury and hospitality projects in New York, London, Paris and Barcelona.

Starting my career at the Cultural Services of the French Embassy in New York, I had the opportunity to work in Paris for record label Because Music and the music branding agencies BETC and Too Young / Movement, supporting artists and brands like Little Dragon, Selah Sue, Air France, Hermès, Prada, and Hotel Costes. In 2016 my career shifted in Barcelona developing the brand strategy for boutique Hotel Brummell and managing Sir Hotel's Spanish openings, brand positioning and events.

I am now a consultant based in Barcelona helping hospitality universes to elevate their brands.

Experience

  • 2018-2022. Sir Hotels - Barcelona

    Marketing & Events Manager Spain

    Managed Sir Hotels’ Spanish openings, brand positioning, partnerships, events programming, PR, communications and digital marketing.

    sirhotels.com

  • 2016-2018. Hotel Brummell - Barcelona

    Brand Manager

    Head of brand, marketing, PR, events and guest experience for a top 10 TripAdvisor boutique hotel.

    hotelbrummell.com

  • 2012-2016. Too Young Music & Movement - Paris / Barcelona

    Coordination Manager

    Coordination Manager for music branding and licensing projects for clients like Hôtel Costes, Hermès, Chloé, Prada, FIAT Group, Coca-Cola, Nike, Converse, Guess, and Hennessy.

    too-young.com

  • 2013-2016. Bataille - Paris / Barcelona

    Music Label and Project Manager

    Record label and project manager for artists like Andrea Balency, Colder and Little Dragon.

    bataille.tv

  • 2011. BETC Music - Paris

    Music branding project manager assistant

    Marketing and music branding assistant for Air France, Lacoste, Courrèges, and Peugeot accounts.

    betc.com

  • 2010-2011. Because Music - Paris

    Marketing project manager assistant

    Marketing assistant in a record label for artists like Selah Sue, Patrice, Seun Kuti, Amadou & Mariam, and Rodrigo y Gabriela.

    because.tv

  • 2007. Cultural Services of the French Embassy - New York City

    Editor and project manager assistant

    Directed non-fiction book reviews and newsletters; organised literary events to promote French literature and to encourage American publishers to translate and publish them.

    frenchculture.org

  • 2007. Art Sponsor - Paris

    Assistant to the head of PR

    Developed workshops with artists and sponsors.

    artsponsor.org

  • 2007. Vision'R - Paris

    Production assistant

    VJ Festival. Organisation and coordination. Realisation of a video interview of artists.

    vision-r.org

  • 2006. Laurent Grasso - Paris

    Communication and logistics assistant

    Organised an Art event for the artist during the Nuit Blanche, a multi-disciplinary major cultural event organised by the city of Paris.

    laurentgrasso.com

  • 2006. Communication Culture - Paris

    Communication and press assistant

    PR for a communication agency specialized in antiques (Les Antiquaires du Louvre) and contemporary art (Salon d'Art Contemporain de Montrouge).

    sylviabeder.com